With Shell’s Arctic Ocean drilling rig aground near Kodiak, Alaska, doesn’t it seem time to admit that even with all the great new, expensive technology we humans build, Mother Nature is still, and always will be, the stronger force?

Shell, after spending $300 million upgrading the Kulluk rig, desperately wanted to show the planet that drilling above the Arctic Circle was safe. The company planned and planned and produced and produced to ensure that no news media would possibly spend months talking spills. And maybe has been successful. At least at this point, none of the rig’s 150,000 gallons of diesel are floating on sea caps and of course last summer’s drilling didn’t get deep enough to hit oil. But Shell has had problem after problem, including the testing failure of its spill containment system and multiple fraying of tow lines in moderate seas. The oil company’s cost runs higher and higher and higher.

Our old wives, if we hadn’t have thrown out their wisdom, would have asked, “Why keep throwing good money after bad?”

“Black gold” is, of course, the reason. Shell wouldn’t chance the financial and environmental loss if we didn’t keep demanding gasoline and diesel to pour into auto fuel tanks where 70 percent of oil ends up in America. But we, the people, don’t make the connection, somehow failing to realize that if we weren’t driving almost 3 trillion miles a year, oil companies wouldn’t be drilling in the Arctic or strip-mining tar sands in Canada.

Rather than connect the obvious dots so that perhaps American drivers might understand, our mainstream media celebrates the fact that 14.5 million cars – highest since the beginning of the recession – poured out of U.S. showrooms in 2012. Yes, electric car sales were up significantly, as they had to be, last year but over 14 million of the new vehicles run on gasoline and diesel. Even if these cars are more efficient than those they replaced, the “rebound effect” is still with us and most drivers over-compensate for higher efficiency with more miles driven which means that more policymakers will support more miles of freeway which will then induce more drivers to drive more miles.

It’s a Merry-Go-Round that leads to more need for oil from deeper water, from tar sands, from fracking, from above the Arctic Ocean.

So we throw, not just good money after bad, but a good planet away with the bathwater. Don’t believe me, though, see “Chasing Ice,” the documentary of a decade’s worth of glacier research and photography.

Will any of our mainstream media ever connect the dots so that we, the people, might begin to understand? I doubt it. They’re all dependent upon automobile advertising.